Organizational blogs

Hi

Blogs are the newest and latest fad. Everybody is doing it, from teenagers, to students, to professionals and even celebrities. Blogs are usually controlled by one person, blogs can include pictures, videos, etc and is somewhat of a journal. Blogs can be about one topic or several, others who view blogs can leave feed back if they wish. There are several different types of blogs.
Corporate blogs are usually private blogs, used within businesses. These blogs can be used for internal and or external purposes. They would be used internally to enrich communication in a company. They could also be used externally for marketing, branding and public relations. 60 out of the fortune 500 companies uses blogs as a means of communication with the public. Advantages of blogging with customers is providing a sense of satisfication, connection, and awarness for the customer in terms of the products. Blogging also gives customers upcoming news and trends to look forward too. The biggest advantage comes from customers interacting with other customers and getting help with some problems and concerns they may be encountering.
Although blogs are a positive means of communication, and news, it can also be harmful to a company if there is nobody maintaing the blog. People may ask questions and or have concerns and if there is nobody answering them then it will have a negative affect on the company. This is another task and role that needs to be done by the organization which costs more time and money.
The following links are examples of corporate blogs used to entice and help customers:
http://en.community.dell.com/blogs/direct2dell/
http://www.nanosolar.com/blog3/
http://www.ibm.com/blogs/zz/en/





http://en.wikipedia.org/wiki/Blog